Marketing

  • 11 Things Managers Shouldn't Say to Their Team (And What to Say Instead)
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    As just about any manager will tell you, managing projects and tasks is hard enough, but managing people is often the hardest of all management responsibilities. Not least among the challenges: what you say can have potentially serious consequences. Read the full article at MarketingProfs Read more »
  • The Value in Going Viral (And Five Steps to Improve Your Odds)
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    You want a guaranteed method of going viral? Have an A-list celebrity with a massive following retweet you. Even then, it's got to be the right message and the right time. Such was the case with me. Twice. Here's my story, along with advice for going viral that doesn't rely ... Read the full article at MarketingProfs Read more »
  • Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]
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    Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life. Read the full article at MarketingProfs Read more »
  • Five Tips to Take Your Marketing Presentations From Good Enough to Great
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    Marketers are often the default creators of presentations for conferences, webinars, meetings--even Sales decks. These simple design tips can make your presentations more convincing and engaging. Read the full article at MarketingProfs Read more »
  • Your 2020 Marketing Plan the Kondo Way (Or How to Avoid CMO FOMO)
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    Whether you're decluttering your closet or updating your marketing plan, the key is to be thoughtful and critical. To hold in your hands, or in your mind, the initiatives and activities that spark joy--and results. Read the full article at MarketingProfs Read more »
  • The Most (And Least) Effective PPC Channels
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    Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking. Read the full article at MarketingProfs Read more »
  • The Psychology of Status Purchases [Infographic]
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    Human beings, your customers included, are concerned about their status in society--and have been for as long as societies have existed. That's because much of status-seeking is instinctual. In modern consumer societies, that instinct expresses itself in some interesting ways. Read the full article at MarketingProfs Read more »
  • Millennials and Gen Z Are Using Social Media Less: Here's How to Earn Their Attention and Loyalty Now
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    Social media has been a key part of digital marketing--but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do? Read the full article at MarketingProfs Read more »
  • 2020 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
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    The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in 2020, according to recent research from The Creative Group. Read the full article at MarketingProfs Read more »
  • Underrated But Effective Link-Building Tactics for SEO [Infographic]
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    Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results. Read the full article at MarketingProfs Read more »
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