Marketing

  • Everything You Ever Wanted to Know About Account-Based Marketing (But Were Afraid to Ask): Samantha Stone on Marketing Smarts [Podcast]
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    Account-based marketing expert and Unleash Possible author Samantha Stone explains ABM and how you can use it to improve your bottom line. Read the full article at MarketingProfs Read more »
  • Top 4 Reasons SMBs Should Use Paid Search
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    Paid search, also known as pay-per-click (PPC) advertising, is a part of search engine marketing (SEM). It's an effective way to drive search traffic your way quickly and consistently. But how does it work? And why should small and midsize businesses be using it? Read the full article at MarketingProfs Read more »
  • The Top Influencers on Pinterest [Infographic]
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    What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently do they pin content? Read the full article at MarketingProfs Read more »
  • Set Up Your Lead Generation System: A Six-Step Guide [Infographic]
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    Lead generation is a detailed process. This infographic provides insights that help you understand that process and lays out tips and best-practices to set up a lead-gen system in six steps. Read the full article at MarketingProfs Read more »
  • How to Use Social Media for Sales Research
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    Sellers--and marketers--are crazy if they don't take advantage of the vast amounts of information about their buyers that's available on social media. And yet, they don't. Those who do... have a great advantage. Here are ways to research buyers on social platforms. Read the full article at MarketingProfs Read more »
  • Forget the Funnel: Join the Buyer's Journey With Lifecycle Marketing Instead
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    Are you still using the sales funnel as your model for marketing? Stop. There's a better, far more accurate way that also aligns with lead nurturing and trust-building via content marketing. It's lifecycle marketing, and here is how it works. Read the full article at MarketingProfs Read more »
  • Nine SEO Trends to Keep Pace With in 2019
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    Your website is how customers find your business--and how you find customers. Which is why your site must be search-optimized. But search algorithms evolve quickly. You need to keep pace with SEO trends. This infographic helps you do that. Read the full article at MarketingProfs Read more »
  • Naming Women's Brands and Products: What You Need to Consider in 2019
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    It is an interesting, complicated, and marvelous time to be a woman. Likewise, it is an interesting, complicated, and marvelous time to be naming brands catering exclusively to women. It's also a task fraught with missteps. So... what is the best approach to take? Read the full article at MarketingProfs Read more »
  • Agency Pricing Trends for Paid Search Services
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    Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream. Read the full article at MarketingProfs Read more »
  • Site Speed Is Key for SEO in 2019 (and Beyond)
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    How often have you clicked on a search result and then clicked away because the site didn't load quickly? A lot? Yes, that's common. In 2019, site speed is the name of the SEO game. You can either keep up with speed expectations, or you can lose out. Read the full article at MarketingProfs Read more »
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