Marketing

  • Understanding Modern Marketing: Marketing's Evolution and Digital's Impact
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    Are the 4Ps still important? Has the emergence of customer-centricity supplanted them? How has digital changed the marketing and sales funnel? What's the new relationship between Marketing and Sales? This article explores those questions--and more. Read the full article at MarketingProfs Read more »
  • Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]
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    Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. Read the full article at MarketingProfs Read more »
  • How Consumers Discover New Retail Brands
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    Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing. Read the full article at MarketingProfs Read more »
  • Three Proven Strategies for Engaging Millennial and Gen Z Customers
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    Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what a panel of experts from Facebook, Airbnb, Lyft, Ellevest, and InterQ Research suggested marketers do. Read the full article at MarketingProfs Read more »
  • Influencer Partnerships: How to Navigate Influencer Usage Rights and Repurpose Content
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    Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. Read the full article at MarketingProfs Read more »
  • The Payoff of the Partnership Between Marketing and Creative [Infographic]
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    Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more. Read the full article at MarketingProfs Read more »
  • The How and Why of Experiential Marketing: 7 Tips to Do It Right
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    Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for. Read the full article at MarketingProfs Read more »
  • The Digital Marketer's Omnichannel Struggle Is Real [Infographic]
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    Most marketers want to deliver consistent omnichannel experiences, but 4 out of 10 still struggle with launching integrated campaigns across channels. This infographic highlights marketers' key omnichannel challenges and needs. Take a look. Read the full article at MarketingProfs Read more »
  • Do Employees Get the Brand Story Right?
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    Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is conveyed accurately by employees to potential customers, according to recent research from FocusVision and InnerView. Read the full article at MarketingProfs Read more »
  • Marketing in Controversial Markets: How to Build Trust
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    Marketing controversial products or services--such as cannabis and cosmetic surgery--involves more than following rules and regulations. The legal and ethical landscape in those markets is dynamic, continually creating hurdles and challenges for marketers. Here are five marketing strategies to help educate consumers and build trust in controversial markets. Read the full article at MarketingProfs Read more »
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